Elena Naida
+380 97 377 2083| elenavalerynayda@gmail.com
Real Estate product
Product Designer
Product Designer
Achievements and responsibilities
- repaired Google Analytics;
- provided in-depth interview and user testing in research;
- implemented in-depth interviews and user testing in the research and work flow;
- implemented three-factor analysis to prioritize a feachers for release by Normans methodology;
- designing a case, that helps a business to leave users with a product after they already have bought a home;
- designing CRM for agents and developers of real estate;
- have taught a copywriters how measure their topics through analytics, how play attention of users and what is experience copywriting;
- designing architecture of content aimed at will able to measure it through a analytics;
- designing a daily rent, monthly rent of residential and commercial real estate;
- designing real estate search flow by development companies through cohort analysis.
Seoptic (SEO App)
Product Interface designer 27.06.17 to 3.04.18
Product Interface designer 27.06.17 to 3.04.18
Achievements and responsibilities:
- mobile design for Android and iOS;
- preparation of materials and maps of events for release;
- demo with a team from Miami;
- made payment flow easier, have designed a subscription plan;
- simplified the payment process by developing a subscription plan.
webmanager-pro.com agency
UX/UI Designer c 2015 по 2017
UX/UI Designer c 2015 по 2017
Achievements and responsibilities:
- designing corporate back-offices for DTEK, May foods, Lemtrans (Ukrzalіznitsya);
- increased conversion to purchase 7%, investigated the issue with the completed form;
- design of corporate websites, e-commerce, charity projects and startup projects.
Frontmen.fm agency
Monkey Testing, Junior WEB Designer c 2014 по 2015
Monkey Testing, Junior WEB Designer c 2014 по 2015
Skills
Tools
- Sketch, Figma
- Axure, Xcode, Invision
- Principle, After Effects
- Google Analytics, Google Tag Manager, Firebase, Fabric, BigQuery, Hotjar,
Facebook Analytics, Tag Manager Injector, Tag Assistant, Analytics Debugger
- AdWords, Facebook Ads
- Visual Studio Code, Android Studio, Stylebot
- Monkey Survey
- Axure, Xcode, Invision
- Principle, After Effects
- Google Analytics, Google Tag Manager, Firebase, Fabric, BigQuery, Hotjar,
Facebook Analytics, Tag Manager Injector, Tag Assistant, Analytics Debugger
- AdWords, Facebook Ads
- Visual Studio Code, Android Studio, Stylebot
- Monkey Survey
UX research
- In-depth interview
- Job to be done methodology
- Customer Journey map
- problem analysis and improvement of UX flow
- evaluation of a feature by Norman methodology
- dynamic prototyping and testing solutions
- Job to be done methodology
- Customer Journey map
- problem analysis and improvement of UX flow
- evaluation of a feature by Norman methodology
- dynamic prototyping and testing solutions
UI
- Illustration (examples by link)
- iOS, Android Guidlines
- Material Design
- interface animation
- simple motion design
- text layout and UX Copywriting
- iOS, Android Guidlines
- Material Design
- interface animation
- simple motion design
- text layout and UX Copywriting
Analytics
- A/B testing
- marketplaces analytics
- audience analysis and segmenting of users
- traffic channels analysis
- web metrics: session, bounce rate, page/session, avg. session, pageviews, % Exit
- mobile metrics: screens/session, exit rate, total revenue, retention cohorts
- cohorts analysis
- DAU, MAU
- Lifetime value (LTV)
- Average revenue per user (ARPU)
- Cost per acquisition (CPA)
- СTR
- marketplaces analytics
- audience analysis and segmenting of users
- traffic channels analysis
- web metrics: session, bounce rate, page/session, avg. session, pageviews, % Exit
- mobile metrics: screens/session, exit rate, total revenue, retention cohorts
- cohorts analysis
- DAU, MAU
- Lifetime value (LTV)
- Average revenue per user (ARPU)
- Cost per acquisition (CPA)
- СTR
Soft and managment skills
- compiling product backlog
- analysis of the market and competitors
- increasing user needs and product values
- three-factor prioritization of features
- meetings holding
- communication with partners and customers
- basics of sales and unit-economy
- analysis of the market and competitors
- increasing user needs and product values
- three-factor prioritization of features
- meetings holding
- communication with partners and customers
- basics of sales and unit-economy
I have been studying a product design in Projector
I graduated from course of Product Interface Design at Projector. During the course I had a lot of insight and experience. I know how measure my solutions, make research and A/B test without mistakes and how to calculate the cost of implementing solutions.
But the soft-skills are the most important, that I got. Because designer have to prioritisate his solutions for implementation and have ability describe your insight or solution for a team. How make your team more engaged and user centered.
News and interesting tips
I post a lot of resources about product design and management at my telegram channel
Always glad to communicate with new people! My contacts:
Phone: +380 97 377 2083
E-mail: elenavalerynayda@gmail.com
E-mail: elenavalerynayda@gmail.com
