LUN.UA
In-depth interview
Job to be done
Prototyping
User Testing
Huge data-driven company who helps people find a place to live — both buying and renting, got a problem. Any human action can be calculated and shown in numbers, but we cannot know with what emotion people are doing certain things. How to increase the value of the product for the user and increase his loyalty to the LUN? So, we decided to find answers for a questions thought in-depth interview.
Research subjects for in-depth interview:
At interview we get to users a task to draw a map of Kyiv. After we asked their to show on it the nearest settlements. This task helps us to find a respondent patterns: used orienteers to find a place on the map and what they thought, how correctly indicated the place and its borders.
Research subjects for in-depth interview:
- How users know the geographical location and boundaries of administrative districts of the city.
- How the user is oriented around the city.
- What landmarks do they use to select famous and unknown cities in the Kiev region?
- When do a people choose a new building?
- How do the people choose new buildings? What choose new buildings? Why do the people choose?
- Usability test: to identify the error. Not their number, but the reasons why these mistakes arise, what people are looking for and what they expect.
At interview we get to users a task to draw a map of Kyiv. After we asked their to show on it the nearest settlements. This task helps us to find a respondent patterns: used orienteers to find a place on the map and what they thought, how correctly indicated the place and its borders.
The task showed:
- In addition to the already well-known landmark of metro stations, people also draw bridges on the Dnipro river and subway lines.
- Drivers also draw the main traffic arteries of the city and roads. Imagine how to ride them to get from work or home to the right place.
- Enter their personal landmarks, depending on experience (for example, in the picture above, the respondent used the Zhulyany and Boryspil airports)
- In order to determine the settlements of the region, drivers use the road and passing settlements. Pedestrians use the subway stations that are closest to this locality, because they traveled by intercity bus from them or took packages from their parents.
Based on in-depth interviews and usability tests were identified recurring Pains & Gains and Jobs to Be Done, which can be viewed.
Look data by link
After we have analysed the JTBDs and genered features that make their. For a work we chose the features that the most helps users and business, and the easier to implement.
Look data by link
Look data by link
After we have analysed the JTBDs and genered features that make their. For a work we chose the features that the most helps users and business, and the easier to implement.
Look data by link
To test our solutions, I made a prototype in Axure and our team tested three iterations of tests. (The prototype can be viewed on the interviewer).
Our Team
Olgha
UX Research
Elena
UX Research & Prototyping
Oksana
Team Lead
Ira
Usability Testing
News and interesting tips
I post a lot of resources about product design and management at my telegram channel
Always glad to communicate with new people! My contacts:
Phone: +380 97 377 2083
E-mail: elenavalerynayda@gmail.com
E-mail: elenavalerynayda@gmail.com
